Digging Into the Modern Press Release

Press releases are typically formatted to make it easy for reporters to convert the information conveyed into text or broadcast stories. As a result, the most important and relevant information is contained in the first paragraph. Later paragraphs contain background information on the topics and organizations mentioned in the first paragraph. This format allows quick evaluation of the news item and easy incorporation of information into a wide range of media types. For consumers, understanding the way in which news releases are structured can help save time and effort in acquiring necessary information and deriving a big picture perspective on current stories and events.